JoAnne Lenart-Weary of The JLW Company and Confident Color System

Our Approach

When I began my business, I had a zero support system. Forty plus years ago, there were no online forums, trade associations, or professional association chapter meetings in my area.  As a result, I made many mistakes and lost money.  Quite honestly, I was too young and naive to know perhaps I should hang it up.  But each mistake became a lesson and each lesson helped me gain confidence.  Little did I know my failures and successes would help me to know what students...would need as you started and grew your businesses.

One of the things I learned during my floundering years was I didn't know how to get more business. I simply relied on word of mouth and in spite of what you have heard...that isn't enough.  You must know how to build credibility and create a desire for what you bring to the table.  Bottom line, as my old friend Carol Bass, takes more than talent.  As a result, we offer a well-rounded assortment of classes with more classes added often.

Plus, all of our classes, whether online or live, provide instructor interaction and many include hands-on exercises.