Do you love creating beautiful spaces? Do you walk into a friend’s house and instantly want to rearrange? Do friends and family always call on you for some decorating help? Then let’s talk about how to turn your talent and love for decorating into a business.
Join JoAnne Lenart-Weary for this informative webinar, February 7, 2019, at 7pm ET. It will explore how the decorating world is on fire, and new decolebrities are being discovered everyday. Let the next one be you.
Doing what you love is easy, growing a business is difficult. But if you want to be in business for many years, then you need to pay as much attention to business and marketing as the part you love. Here are my 3 tips to take your business from zero to hero in no time.
- Treat your business like a job. Most of you will begin working from home. This can be fabulous in many ways but it is also easy to be distracted. Set up your schedule, find a dedicated place in your home for an office space, (size doesn’t matter) and don’t get distracted by the laundry or other things that call your name. At the beginning, you will invest a great deal of “non-billable” hours as you work on your website, business plan, resource, and vendor list.
- Be realistic about profits. Most businesses will take 12-18 months before you really start making money. Don’t get discouraged and give up. You need to build credibility and create a demand. This is going to be hard work but look at me…40+ years later and I am still in business. Decorating, color, and staging are services you can offer for many years.
- Create a Marketing Plan and work it- I hope you realize how lucky you are to have all these great marketing opportunities at your fingertips…for free. I have spent hundreds of thousands over the years on advertising and you don’t have to do that. Create a marketing plan that is comprehensive and easy to work. A mix of online presence combined with Face Time (i don’t mean Facebook’s version) to meet potential clients and help them get to know who you are and why they can’t live without you. If you need help creating a Kick Butt Marketing Plan, we can do that for you.
I think our strength at How to Decorate and Stage brings to the table, is our ability to create easy to follow systems. For example, when I began teaching Interior Redesign 20 years ago, I spent a year analyzing spaces until I saw patterns emerge that resulted in a perfect room every time. Now let me show you our great Bookshelf Styling System-easy as V, X, Z.
1. First of all, determine the purpose of the shelves. Do they serve as a home library to showcase purely books, or is it a decorative and functional space composed of books and decorative elements. For our purpose, let’s talk about the latter. To start the process, just like redesigning a room, empty the shelves to work with a clean canvas. As you do so, sort so all the books are together, photos together, accessories together, etc.
2. Easy as A-B-C…well actually V-X-Z. Determine your anchor piece or pieces by placing largest items first. Create a V, X, or Z, either upright or inverted, with your anchor pieces and build from there. Your core anchor piece should be placed in the power zone area at about 54” from floor to center. The eye will be drawn here first.
Adjust shelf heights so you create an interesting composition. Create further interest by wallpapering or painting the back of your bookcase. If you are unsure of something that permanent, cut foam core boards to size, then wrap or paint, and pop in to create an interesting background. Make the foam core multi-purpose by making each side a different color or fabric to change with the seasons.
Watch for Part 2 for more ideas and insight.
Home Staging was once reserved for the luxury or high-end home…but those days are gone. Today’s buyer expects to see a house looking and smelling its best. Real estate magnate and Shark Tank favorite, Barbara Corcoran, says it best. I teach all around the country and everywhere I see the demand for staging on the rise. If you are considering starting your own business or adding staging to your list of services, it is a great way to go.
My top 3 tips for starting a staging business are:
- Realtors are not your only market. Face it, they hear from people like you all the time. All you need are a few active agents to jump start your business and then also work the FSBO market. For Sale by Owner (FSBO) is a large market of people trying to maximize their profits by avoiding agent fees…but they desperately need the advice of someone like you.
- Position yourself as an Expert. Offer free presentations either in conjunction with a local agent or geared to the DIY FSBO market. Building credibility through presentations, social media and blogging can help potential clients believe in your value.
- Staging is not a one size fits all package. Each price range and location will have different expectations. Spend time exploring comps so you know how high or low the bar should go based on location, price point and target market.